According to WWD , Maybelline has become the official cosmetic sponsor for Fashion Week. As part of this role, Maybelline has decided to support several designers in the tents. One in particular, former Maybelline face, Erin Wasson. Although she has been praised for her runway stylings for Alexander Wang and William Rast, Wasson opted for more casual showings for her first two seasons of Erin Wasson x RVCA. She's apparently designed the collection around an unlikely inspiration-- her pitbull, Cream-- so this season will be different from the black-on-black looks from seasons past.